An insure technology platform for the ancient and the modern. 

biscons-13@2x-100

Biscons is an insurance broker company. The objective was to create a timeless "B" as an identity, that will portray what Biscons stands for and capture the heart of Biscons customers which are the youth in Lagos, Nigerians and the elders around at a glance. It started with lots of ideas and clarifications on how to approach creating the identity.

Client: Biscons Insurance
Year: 2020

Role:

Logo design
Identity design
Creative direction
Visual design 

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Conclusion

We finally arrived at inserting a checkmark in the "B" to symbolize guaranteed, security and putting Biscons customers' minds at ease. We explore lots of directions but the timeless "B" as we called it capture the ideas and what our clients are looking for.

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