Digital business banking for bold entrepreneurs and small businesses.

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The founder of Brass approached us to create a simple, memorable and asymmetrical-looking identity that would reflect innovation, support and boldness which is exactly what Brass stands for. With collaborative efforts and lots of iteration, we created a unique-looking symbol that captures what brass stands for.

Client: Brass Banking
Year: 2020

Role:

Logo design
Identity design
Creative direction
Social media branding

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Conclusion

Brass is the modern bank for small businesses, established to disrupt the status quo. Small business banking is still largely undeveloped in African emerging markets and this is where Brass intends to compete. The wavy movement signifies a new dawn of banking for small businesses. The vibrant blue differentiates and gives Brass that modern feel that is welcoming.

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