The cross-border payroll technology that saves time, energy and money.

Cadana is a technology company that provides infrastructure for micro, small, and medium enterprises (MSMEs) throughout Africa to aid with the management of their employee finances and payroll. Cadana aims to modernize African payroll infrastructure by automating wage disbursements for businesses using diverse payment channels. And we're tasked to attract both the young and the executive in the finance ecosystem.

Client: Cadana Technology Inc
Year: 2020

Role:

Logo design
Identity design
Creative direction
Illustrations
Iconography
Visual design 

Conclusion

The challenge was to capture the heart of African youth who will be the ones advocating Cadana to their employers and that is what we aim to achieve with the direction of the project. We intentionally pick a vibrant colour that will attract the audience, carefully crafted a modern illustrations and iconography to achieve this. We work hand-in-hand with the founders to get to this solution. It was a liberating experience for the founders and for the team at Cadara.

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